About Rebecca Pearson: Rebecca has previously worked for and is now retired from ExxonMobil. Rebecca has demonstrated leadership in creating value for consumers and business to business brands through long term strategy development and execution that grows revenue and strengthens the bottom line. Includes experience at the implementation of strategic marketing programs at the channel level to drive growth in sales and revenue. Extensive experience in the practical application of marketing, sponsorship, and brand management principles for both B2B and B2C retail and channel environments in countries all over the world. Have tackled tough strategic and tactical marketing challenges in all disciplines of marketing from corporate buying teams and pricing strategy through to social media and developing sponsorship strategies. Strong team player is comfortable working in matrix and direct line management environments. Real-world application and expertise developed through working with employees and colleagues of all backgrounds and motivation. Rebecca
In this episode, Dean Newlund and Rebecca Pearson discuss:
- Using intuition to interpret information and data to back it up.
- Focusing and investing in people’s strengths and talents to foster and encourage their intuition.
- Following your passions and embracing your strengths to build your intuition.
- Intuition is informed by our academics and experiences.
- Some companies may limit intuition, as it may pose risks of not having a concrete or known outcome the way data-driven projects may.
- Tap into the diversity of thought through the work environment by fostering creativity and collaboration.
- Intuition isn’t always correct, you need to think through and be prepared for the consequences.
- Data makes the acceptance of information more respected, but sometimes you need to take a leap of faith.
- Have self-awareness, strive to improve upon yourself, encourage people to know themselves, apply what they know, encourage diversity of thought, and adapt for different styles of people.
- Create psychological safety, trust, a level of authenticity, and then embrace your intuition.
- Confidence is built through success. Be less concerned about what other people’s perception of you is. Embrace the accountability for making the decision whether the outcome is good or bad.
“I firmly believe intuition is built off of one’s experience.” — Rebecca Pearson
See Dean’s TedTalk “Why Business Needs Intuition” here: https://www.youtube.com/watch?v=EEq9IYvgV7I
Connect with Rebecca Pearson:
LinkedIn: Rebecca Pearson
Connect with Dean:
The Mission Statement E-Newsletter: https://www.mfileadership.com/blog/
Show notes by Podcastologist: Kristen Braun
Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.